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Everyone Needs First-Aid Kits & Skills First Aid Manual, 5th Edition - Everyone, prepper or not, should learn first aid. This first aid manual of the American College of Emergency Physicians (ACEP) is much more up-to-date (2014) than the American Red Cross manual, which hasn't been updated since 1992. 
326-Piece First Aid Kit for Home or Office - This is an affordable and fairly complete first aid kit that meets OSHA and ANSI guidelines. Compartmentalized and very well-organized so you don't waste much time hunting for what you need. 
Compact First Aid Kit for the car, backpack, book bag, or bug-out bag. Well-stocked for its smaller size. Currently 50% off (subject to change).

"Beginner Books" for Preparedness What Could Possibly Go Wrong??? How To Go From Completely Clueless To Totally Prepared by Survivor Jane. Great introduction to preparedness without the technical jargon or doom-and-gloom that might put off many people. Written by a woman especially for women, but newbie men will benefit , too. 

Emergency Food Storage & Survival Handbook, by Peggy Layton, has detailed information and lists for everything from an emergency car kit, to a 72-hour emergency kit (aka "bug out" kit), to building stockpiles of food, water, medicine and other necessities. Included in the book is a section on ideas for apartment dwellers and others with little storage space.

Survival/Prepper Gear KA500 Emergency Radio. This one has is all: AM/FM/SW/NOAA (weather alert) bands; powered five ways (electrical cord, USB port, AA batteries, solar, and hand-crank); plus flashlight, reading lamp, and cellphone charger. Personal Water Filter. Clean water is essential. The LifeStraw personal water filter is not only great for emergencies, but also hiking, camping, and other outdoor activities. Filters up to 1,000 liters of water. 
LifeStraw Family 1.0 Water Purifier. Same technology as the LfeStraw individual filter, the family filter can handle filtering up to 18,000 liters (4,755 gallons) of water, in one liter at a time. Makes it  great for long-term emergencies, as well as camping. Prince Copper Flashlight. The ability to see cannot be overvalued. This 3-mode flashlight (low: 25 lumens, Medium: 170 lumens, High: 1050 lumens) is small enough to carry on your belt (comes with a holster), or in a pocketbook, briefcase, or backpack, yet is very powerful and long-lasting. 

Ready America Deluxe Emergency Kit - This a great all-in-one solution for a survival or bug-out-bag containing enough supplies for 4 people over 3 days.


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