Sunday, December 27, 2015

Reaching Different Audiences With the Prepper Message

My main goal for this website is to encourage as many folks as possible to start preparing for the very difficult times that lie ahead. The worldly system, with its massive debts, increasingly limited freedoms, misplaced priorities, and misguided values, is simply unsustainable. Western civilization, in particular, is under attack from both without (Islamists) and within (elites who reject traditional western culture). I also believe that we have entered a time of increasing worldly persecution of traditional Christians and Jews, which will only grow worse in coming years.

My basic advice is simple: get out of the worldly system, build self-reliance, and make commonsense preparations. On the other hand, it can be difficult advice to follow. What does it mean to get out of the worldly system? How do you build self-reliance? What commonsense preparations need to be made? And, above all, how on Earth do you motivate people to do these things?

There is no one-size-fits-all answer. Different people are motivated by different things. They all have their own unique set of circumstances and concerns to deal with. What may make sense to one person, won't make sense to another. What clicks for one person, might not click for the next. That's why I try to write specific articles, and make specific suggestions, to specific audiences, even though it all is, at its root, the same basic advice. Perhaps you have people in your life - family members, friends, neighbors, co-workers, fellow church members - that you want to reach with the prepper message. Here are some suggestions to reach different audiences:

Audience: Newbies, Women, Others who may be intimidated by hard-core preppers
Suggestions: This group will appreciate a much more conversational tone without a lot of doom-and-gloom. Avoid technical jargon and acronyms, and use humor and personal experiences to make your points. This style is what makes Survivor Jane's book, What Could Possibly Go Wrong???, less intimidating to those new to preparedness and survival. Coming from a woman's perspective, with a woman's tone, women especially might find it speaking to them in a way that is more natural and comfortable.

Audience: Committed Christians who are already aware of increasing persecution.
Suggestions: Emphasize the Biblical context of what is going on in the world. Use concepts they have already heard of such as "persecution" and "getting out of Babylon" to connect with them. I wrote my articles Getting Out of Babylon! and Getting Out of Babylon! (part 2) especially with these folks in mind.

 Audience: Reality-Based Folks
Suggestions: Reality-based folks have little time or interest in a lot of theory or fluff. They want concrete, real-world, examples. Fernando Aguirre's book, The Modern Survival Manual, is a great example of this. In it, Aguirre relates his personal experiences surviving the economic collapse of Argentina in 2001, and the social problems and political totalitarianism that followed in its wake.

Audience: Folks who are already concerned with Peak Oil and Peak Resources.
Suggestions: The peak oil movement peaked (pardon the pun) a few years ago, but there are still folks around who fear peak oil, and peak other resources. Reach these folks by emphasizing the need to prepare for a low energy future, and talk about concepts such as energy efficiency, conservation, and recycling. This group also tends to be into permaculture. My early articles Introduction to the Modern Victory Movement and Eight Points of the Modern Victory Movement, were written for these folks, as are my Forest Gardening articles.

Audience: The Liberty Movement, Libertarian-types, (and some Anarchists).
Suggestions: Into Ayn Rand and Austrian Economics, Libertarians are very independent-minded and into very small (or even no) government. They are also very anti-authoritarian, so don't respond well if your message seems like you telling them what they must do, or (even worse) like you are suggesting government-imposed solutions. Libertarians do respond well to free-market ideas, building self-reliance, rejecting big government and other big institutions (corporations, the Fed, etc.). You can intrigue them with ideas on alternative ways of conducting commerce (barter, gold & silver, local currencies, bitcoin, etc.). I have found that Daxton Brown's book Going Galt: Surviving Economic Armageddon goes over favorably with this group.

Audience: Tea Party-types, (and many Conservatives)
Suggestions: Tea Party types are into small government (but not as small as Libertarian-types prefer) following the Constitution (their interpretation tends to be not quite as strict as Libertarians), and fiscal conservatism. They're very concerned with government over-reach, the national debt, and often with border security and terrorism. They tend to be quite patriotic, and many (but not all) are religious. They often will respond well to the same sort of message as will the Liberty Movement or the Committed Christians, especially if the message is delivered in patriotic terms (save America!). In my essay Ways To Get Ready For The New Great Depression, I tried to reach out to this group through their economic concerns and anti-debt feelings, images of America's greatness in overcoming the Great Depression and fight WWII, and appealing to them to be a part of the solution. My Six-Point Plan to Take Back America was also written with this group in mind.

Audience: Liberals, Progressives, Hippies, Earth-Mother-types.
Suggestions: You might think these tools of the elites are beyond reaching, but that's not true. I wrote my essay, Ways To Get Ready For The Future for liberal friends of mine. In it, I stress community, conservation, and reconnecting to nature - themes that resonate with these folks.

The examples of fitting the message to the audience can go on and on. Folks who like fast lists may respond well to my article, A quick, no frills, down & dirty guide to preparing for the End. Those who want more detailed, step-by-step instructions may be interested in Jim Cobb's book, Countdown to Preparedness: The Prepper's 52-Week Course to Total Disaster Readiness. Mark Goodwin's fictional trilogy, American Exit Strategy, may appeal to folks who need the imagery of stories to process things. We all have different learning styles.

The point, of course, is to tailor your message to your audience. If you are having trouble convincing a family member or friend of the need to prepare, change your tactics to fit their personality.

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